Connecting with your sphere regularly is one of the most effective ways to stay top of mind and build long-lasting relationships. However, many agents fall into the trap of focusing solely on real estate in their communication. While market updates and listings are important, consistent, genuine interactions that aren't always centered around real estate can make a big impact. In this blog, we'll explore how you can connect with your sphere on a weekly basis without always talking shop.
1. Make It Personal: Your sphere is made up of people who know you beyond your real estate career. Send a quick text or make a call to catch up on what's happening in their lives. Ask about their families, recent vacations, or new hobbies. This personal touch shows that you care about them as individuals, not just as potential clients.
2. Share Valuable Content: Not all valuable content has to be real estate-related. Share local events, restaurant recommendations, or community news. If you know someone has an interest in a particular hobby or topic, send them a related article or video you found interesting. This positions you as a resourceful and thoughtful connection.
3. Engage on Social Media: Social media is a great tool for staying connected in a casual way. Comment on their posts, congratulate them on their achievements, or simply like their updates. This kind of interaction keeps you in their minds without the need for direct, one-on-one communication every time.
4. Provide Entertainment or Inspiration: Share a funny meme, an inspirational quote, or a quick video that you found uplifting. Lighthearted content can break the ice and make your communications enjoyable. The goal is to make them smile or think of you in a positive light.
5. Ask for Their Input: People love to share their opinions. Ask for their input on local spots, books, movies, or even their advice on a neutral topic. This not only engages them in a conversation but also gives you insights into their preferences and interests.
Consistently connecting with your sphere doesn't have to revolve around real estate. By showing genuine interest in their lives and sharing content that resonates with them, you build stronger relationships that go beyond transactions. Over time, this approach leads to a deeper connection and, ultimately, more referrals and business.
Video Script for Weekly Connection
"Hey [Name]! I hope you're doing well. I was just thinking about you and wanted to reach out to see how things are going. Have you checked out any new [local events/restaurants/movies] lately? I've been trying to find some new spots myself and would love to hear your recommendations! Anyway, no rush to reply, just wanted to say hi and see what's new with you. Talk soon!"
Tips for Sending the Video:
Keep the tone light and casual.
Be authentic and avoid making it sound scripted.
Send it via text for a more personal touch.
Follow up if they respond to keep the conversation going.
By using this video script, you create a friendly touchpoint that encourages a response without feeling like a sales pitch. It’s a simple yet effective way to stay connected with your sphere on a more personal level.